BMGT457: Marketing Strategy

Professor Mary Harms

 

This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.

 

Sample Coursework: MarkStrat Simulation Final Analysis; MarkStrat Simulation Presentation

 

 

BMGT452: Marketing Analytics

Dr. Bobby Zhou

 

This course focuses on aiding marketing decision-making through exploratory, descriptive and causal research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.

 

Sample Coursework: SPSS Data Analysis Project

 

 

BMGT364: Managing People and Organizations

Professor Gosia Langa

 

An introduction to selected aspects of human behavior in organizations generally known as organizational behavior (OB). This course is designed to help students develop systematic and fundamental understanding of people and their behaviors in organizations, as well as useful abilities and skills required to effectively and ethically manage various individual, interpersonal, group, and organization-level processes.

 

Sample Coursework: Busboys and Poets Executive Report

 

 

BMGT484: Electronic Marketing

Professor Mary Harms

 

This course examines the process of developing, implementing and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Special attention is devoted to the tools and techniques unique to the electronic media.

 

Sample Coursework: Coming Soon!

 

 

BMGT353: Retail Management

Dr. Jie Zhang

 

This course focuses on planning and implementing retail marketing strategy, store and nonstore (catalog, internet) retailing, and evaluation of how environmental trends in the consumer market, competition, the economy and technology affect retail strategy in the U.S. and global market.

 

Sample Coursework: Netflix Paper

 

 

BMGT495: Business Policies

Dr. Protiti Dastidar

 

A case study course where students apply what they have learned of general management principles and their specialized functional applications to the overall management function in the enterprise.

 

Sample Coursework: Samsung Case Executive Memo; Samsung Case Executive Presentation 

 

 

MS2103: Operations Management (Cass Business School)

Dr. Sinead Roden

 

This module introduces students to the role of operations in an organization and how it contributes to sustained competitive advantage. The module also involves looking at the short-, medium, and long-term decisions that managers make to ensure that the company can offer the right product or service, at the right quantity, the right time, the right place and right price. Finally, the module also provides guidelines on how to analyze operational or other business processes to help managers make decisions on the investments needed to maintain or improve these processes.

 

Sample Coursework: OM Final Paper

 

 

BS3211: Supply Chain and Logistics Management (Cass Business School)

Dr. Byung-Gak Son

 

This module provides an introduction to managing the supply chain that plans, sources, makes and delivers an organization's goods and services. Its focus is on understanding how to design and manage efficient and effective supply chains. This is achieved by focusing on the core supply chain elements of planning, sourcing, making and delivering. Because central to supply chain management is the flow of information, the module will also consider the role and impact of ICT and Internet on supply chains.

 

Sample Coursework: SCM Final Paper

 

 

BS3108: Consumer Behavior (Cass Business School)

Dr. Stephanie Feiereisen

 

The general aim of the course is to understand the consumer decision-making process. This module will provide students with an understanding of the crucial importance of understanding the psychology of consumers for company success. Students will be able to apply the theories and principles of consumer behavior in a specific context i.e. the development of a campaign for the launch of a new product. Focus is given to understanding consumers’ motives, the sequential model of consumer responses to marketing actions, and the role of individual and environmental influences on consumer behaviour.

 

Sample Coursework: CB Final Paper